Thursday, December 19, 2013

Salvation Army Announces Donations Double Thursday & Friday

FOR IMMEDIATE RELEASE: December 19, 2013

 All donations to Steele County Salvation Army

doubled this Friday and Saturday
Historic $2 million matching opportunity spans Minn., N.D.

Owatonna, MN. – An unprecedented giving opportunity is coming: All donations made to the Owatonna, MN Salvation Army on Friday, Dec. 20 and Saturday, Dec. 21 will be doubled.  
“No matter how you donate – at a kettle, online, by phone or in person – every dollar you give will be matched,” said Gina Shepherd, Owatonna Salvation Army Case Manager. “This matching opportunity is both amazing and historic.” 
The match is made possible by a small group of anonymous donors who pooled together $2 million worth of matching funds to get The Salvation Army’s Christmas Campaign back on track in Minnesota and North Dakota. Kettle donations are down across the board in both states.
“This is the largest two-day matching gift in Salvation Army history,” Shepherd added. “Most importantly, every dollar we receive stays local and helps The Salvation Army provide critical services to our neighbors in need.”
To double your donation this Friday and Saturday:
• Give at a kettle
• Give online at
• Call 800-SAL-ARMY (725-2769)
• Drop off a check at the Steele County Salvation Army (address at top)
Kettle donors are encouraged snap pictures of themselves showing the peace sign – what The Salvation Army is calling “a sign of northland generosity” – and post them to social media using #double.


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